Terms & Conditions


Design studio Guleria is part of the company Helina Guleria which is based in the Netherlands. Design studio Guleria provides services specialized in the field of product design, print & graphic design, animation and street art. Contact information is as follows:

Helina Guleria
Van der Meerstraat 51
2023DX Haarlem
The Netherlands

Email: info@designstudioguleria.com

Chamber of Commerce number: 78324165
VAT number: NL003318878B60


When going through the website www.designstudioguleria.com you are entering in an agreement with us and accept our terms and conditions stated on this website. Please read these terms and conditions before going through this website.


All underneath services are provided to clients on a freelance base by creative consultant Helina Guleria. Before a client decides to work with Design studio Guleria, a design brief will be discussed with the desired needs and goals. This will create a work flow to ensure both parties are clear on the process and timeline. During this brief we will look at the services matching this brief to create a package tailored to the client needs. Finally, a contract will be created in which working hours and a fee rate will be agreed on.

1. Creative

Helina is able to work on several phases in the design process. Setting out creative direction within a project starts with making mood-, concept boards and colour cards. While keeping an eye on trend forecasting to introduce the product shapes, fabric & trim proposals and designs in print and graphic.

  • Creative direction
  • Trend forecasting
  • Catwalk analysis
  • Color flow
  • Mood boards
  • See “Creative

Competent in a variety of computer programs in the Adobe Creative Suite: Illustrator, Photoshop and InDesign.

2. Product design

Helina has a focus on multi-product design within the ranges of mens/womenswear. Very proficient in working on the initial sketch until final product. This includes building up collections through market research, analysis of best-sellers and identifying colour & style. Experienced in the technical side of a product through garment construction and fittings. Communicating and setting out the design for production by liaising with factories & mills.

  • Menswear
  • Womenswear
  • Best-sellers
  • Market analysis
  • CAD / Technical
  • Factory specs
  • Cost consideration
  • Manufacturer liasion
  • Material sourcing
  • See “Product Design

Competent in a variety of computer programs in the Adobe Creative Suite: Illustrator and Photoshop.

3. Graphic & print

Designing artwork by using (trend) research & mood boards as a guideline for print and colour stories. Very proficient in hand drawn prints combined with textile techniques as laser cut / engraving / printing: digital printing, screen printing; flock, foil, puff, tie & dye printing, block printing) and embroidery techniques. Setting up print & graphic designs in digital CAD’s for production.

  • Print Trends
  • All over patterns
  • Placement prints
  • Logo design
  • Factory specs
  • See “Graphic & Print

Competent in a variety of computer programs in the Adobe Creative Suite: Illustrator and Photoshop.

4. Animation

Creating storytelling, editing and designing animation. Producing independently original concepts from scratch in developing creative art direction. Setting up graphics which are incorporated with moving images & stills.

  • Storytelling
  • Editing
  • Compositing
  • Graphic design
  • Animation design
  • See “Animation

Competent in a variety of computer programs in the Adobe Creative Suite: Premiere Pro and After Effects.

5. Street art

Develop illustrations to create artworks with spray paint and paint on various indoor and outdoor surfaces. Every project presented by the client needs approval from the property owner of the involved wall/surface. Helina works with Montana 94 cans. In case the client wants to use materials which are sustainable, there are water base options available at Montana. Check out https://www.montanacolors.com/en/keep-d-planet/

  • Storytelling
  • Color selection
  • Rough sketch proposal
  • Several painting techniques
  • See “Street Art


Personal details of clients who purchase a design service will not be passed on to any third party. The client is entitled to inspect and change these details at any time.


All rights, including copyrights and database rights remain with www.designstudioguleria.com. Any use of this website or it’s contents, including copying, for non-commercial/commercial use is prohibited without our permission.

Unless specifically stated, all pictures on this website are made by Helina Guleria, and therefore all rights remain with https://www.designstudioguleria.com/. A small selection of used research pictures on the sketchbook section are used from other sources (brands, artists) only used by Helina for sphere and storytelling reference.

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